Mobile Apps for Account Management
Mobile Apps for Account Management
For many telcos, utilities, manufacturers and other service providers out there, customers’ smart phones are quickly becoming the new frontier of customer care. Mobile account management applications offer a highly contextual, personalized environment that lets companies bring online service tools to the small screen, keep an open line of communication with their customers and increase revenues through higher customer engagement.
Extend Your Online Customer Service Tools
Today’s powerful smartphones let you extend the full breadth of your online customer service tools to the mobile device. In fact, many common processes are streamlined with mobility, as apps can provide precise identification of the subscriber, their location and other necessary data automatically. The application’s real-time link to your many enterprise systems gives your customers a wealth of self-service options such as:
- Viewing usage and managing service plans
- Placing and tracking orders and appointments
- Making payments and finding payment locations
- Contacting the appropriate customer service group
- Diagnosing and troubleshooting service problems
Deliver Real-Time Notifications
With “always available, always connected” mobile apps, you have a highly personal and targeted channel for pushing out instant notifications to your customer base. From local outages and estimated resolution times to new features to promotions on your products and services, your account management apps can deliver a wide range of information directly to the mobile device. This can help you avoid unnecessary calls to agents and provide valuable follow-up when it matters most.
Increase Your Revenues
Your account management applications also offer a great opportunity to cross-sell other products, offer personalized promotions and help customers spread the word about your organization. By tightly integrating these elements into the customer care process and making every transaction easy, you can improve the customer experience and your ROI alike.
